Our idea is an app that quickly and easily gives you information on gigs, festivals and music related events. It also gives you basic information on artists and past events. Although there are similar apps already available, our app will be easier to use yet give you more information.
Reminders/alarms are available for ticket releases for each event, although you won’t be able to buy tickets from the app, it’s lets you know when the tickets will be released. As well as showing big events for well known bands, we also think there should be an option to send in smaller, local events which local artists can use to advertise themselves.
The app will be made up of different categories; Artists, Location, Festivals, Concerts, Other events. When these are selected it will go into another list with other sections in that category.
The target market will be 16 – 30 year olds, as this age range would be more likely to go to gigs and festivals.
The cost to create the app will be approximately £3061.50 to create. A similar app to ours, has had 1,000,000 – 5,000,000 downloads. However as ours will be £0.69, we have estimated our app will have 100,000 – 500,000 downloads in the first year. This will give us a turnover of approx £69,000/345,000 in the first year (minus cost to create). It will cost £60.51 a year to maintain an account with the app store (to put the app on the store).
To market our app will we mainly be using social media like Facebook, Twitter, Instagram etc. This is a good idea as people can directly click on the ad from their smartphone and download the app.
Within our team, we are able to design and promote our product, however we will need someone to programme and develop our app. Long term, we would also be able to update the app, answer customer questions/complaints and organise external information into the app.
amyscheriton 